Much debate is going on these days about the fact that everyone is creating content. Just this week on NPR there was a discussion of how there are times when we spend so much of our focus capturing the moment that we aren't as present as we could be. In a way, creating content stops us from actually experiencing our life moments to the fullest.
On the other hand, I would argue, that if you are taking the extra steps to ingest that footage to your computer, study it, and cut it into a nice short little film you are experiencing your life in greater detail. When you spend that much time in the moment, it stays with you. Heck, it even goes with you.
Taking your life with you...
With the work that we do, we travel often on assignments. There are times when I am away from my wife and family, and there is nothing better to watch on a plane or in down time moments, than films or footage of our experiences together. Using goPro cameras we have captured personal adventures of us snowboarding in Chamonix, France, sailing in the BVI, and paddle-boarding in Jamaica to name a few. Each and every one of those memories is precious and never do I regret having taken the time to capture it.
On the flip side I would also argue that there are times when you should just enjoy the moment and not get involved. A great example of this is when you are at a wedding. If there are paid professionals doing their job there is really no need for you to be in the center aisle with your iPad filming the ceremony for the couple. You look like an idiot in their real wedding film, FYI. Sorry, but no seriously, you do. However, there are times when filming your own life is the best thing you can do. That's what brings me to this post..
goPro just went big. 4K big...
goPro, the camera maker who put video in the palm of our hands is about to go big with the goPro Hero 4 Black edition for $500. It delivers 4K (4x the resolution of HD) video at 30 frames per second, 1080p video at 120 fps (for gorgeous slow motion), and full manual control over video and photo exposure.
The glory of 4K is sharper image quality even when converted to standard HD. 4K is impressive, but in my personal experience it helps to have a Pro level computer, with ample external hard drive space, in order to optimize the footage for editing. So, unless your thinking like a pro, the HD version is still a lot of camera for the money. For those that don't need 4K you can choose the silver at $399 or the basic HERO at $129.00. This is just the tip of the iceberg of what's new and you can visit the goPro website here for the real skinny. Check out their announcment film below and see the kind of stunning footage you can capture of your own life adventures.
When they launched their IPO recently I was one of those who bought stock. The potential they have over any other camera maker right now is huge. Their new camera being 4K means I have to buy several. Right now we use the goPro for a lot of personal work, and for angles we simply can't capture without them in our client films. With the new HERO Black 4K I expect we will be using them even more.
Capture your life...
Hire us to capture your most meaningful life moments of course, and stay out of our way at events:) But, do capture your own adventures when they count. Yes you can share them with friends and family, but most importantly you can enjoy these moments privately and see your life, and this amazing world we live in, for all of its detailed glory.