Photography and Video by Maring Visuals
Tips for Success as a Creative Entrepreneur
As photographers, filmmakers, and artists we've carved out a niche in our given industry, and have survived with some great successes to our credit over the past twenty years. Along the way we've had our highs and lows, but the great part about life is that you never fail, you just produce results. Learning from your results is the important thing.
In the video above we talk about a few key things that we've learned along the way, and in the test below we elaborate on the tips shared.
1. Keep Overhead Low
In good times it can be tempting to make big purchases and even take out a mortgage on lavish studio space. Having a studio at your fingertips can be important at times as it's a great place to practice your craft, and house your gear. However, at the end of the day a big space = overhead and monthly expenses that don't make you money. We suggest having space of some kind to work from, but think of it like a jewelry box. Small and beautiful can be just as attractive as large and lavish.
2. Reinvent Constantly
Reinvention is the key to longevity in a lot of industries. The moment you stop inventing the future is the moment you start slipping. Keep dreaming up new ideas and acting on them. While they may not be perfect in your mind just yet, small ideas add up to big ones, and think of it as building blocks to a great puzzle that you can conquer in time.
3. Keep Your Finger on the Pulse of Technology
This should go without saying, but I know many photographers and video artists that don't keep up with current trends in technology. New technology has benefits that open doors to new ideas. Case in point, this website exists purely because of our movement towards the latest gear. While the camera doesn't make the artist, they do change the shape of the industry.
4. Learn Something New Each Day
Spend a little time each week learning something completely new. Whether its computer coding, painting, reading a business book for new ideas, or visiting museums it counts. Learning new things is embracing new ideas, and ideas are the keys to the future.
5. Don't ever get comfortable with the status quo
We all have our successes, but your business relies solely on your next big idea and your next successful venture. Never rest on your past successes, but rather use their momentum to push you further. When momentum is in your favor it's the time to go even bigger.